Dinosaur Safari at Bronx Zoo
Art Direction | Graphic Design | OOH | Digital | Social media | Print
During 2022, I had the opportunity to be part of the creative team tasked with producing a theater commercial for the Dinosaur Safari - an immersive experience featuring 52 life-sized animatronic dinosaurs and pterosaurs at the Bronx Zoo, s. The commercial was screened in theaters across New York City, just before the release of a new Jurassic Park movie. Considering the strategic media placement, we decided to create a trailer-style video that would capture the essence of watching Jurassic Park, complete with cinematic shots, surround sound, and close-ups that would highlight the immersive nature of the exhibit. My responsibilities on this project included conceptualizing ideas, developing mood boards, and collaborating with the director and the talent on set.
Director/Producer/Editor: Brandon Hugo Arroyo
DP: Alan McIntyre Smith
Creative Director: Eric Rojas
Art Directors: Kamil Szczepaniak & Reed Gibson
Take a look at these cool designs we made to hype up the Dinosaur Safari exhibit! You can see them all over New York City - on billboards, bus shelters, and digital live boards.