"Wieliczka" Salt Mine
Each year, more than 1.7 million tourists from around the globe flock to this priceless monument. As a top-tier tourist attraction, it deserves a significant social media presence with numerous engaged followers. However, at the start of our collaboration, the main Facebook page only had 35,000 followers. By crafting informative and captivating content, I successfully attracted a new audience and increased the page's following by over 150,000.
My responsibilities included:
-
-
Managing the community and responding to up to 2000 comments every month.
-
Creating content, including copywriting and graphic design.
-
Generating monthly reports.
Service
Social media | Copywriting | Design |
Community Management
Client
Wieliczka Salt Mine
Year
2018 - 2020
Content examples
Tap the image to see the engagement on Facebook.
Results
Over the course of two years, I collaborated with UNESCO World Heritage "Wieliczka" Salt Mine and helped to increase their Facebook followers by an impressive 400%. Our content consistently reached an audience of over 1,000,000 people each month, with 700,000 of those reached organically.
